For MFDs managing multiple investors, schemes, and transactions, automated AUM tracking is not just convenient — it’s essential. Let’s understand how it works and why it matters.
What Is AUM Tracking in MF Software?
AUM tracking means the system automatically calculates and updates the total value of investments managed by you, based on live portfolio data.
Wealth Elite, the top mutual fund software in India tracks AUM dynamically by syncing:
● transaction data
● NAV updates
● portfolio changes
● redemptions
● switches
● SIP flows
So instead of manually recalculating values, the system keeps everything updated in real time.
Types of AUM Views Distributors Can Track
Modern platforms allow you to analyze AUM from multiple perspectives. This helps you understand your business deeply instead of just seeing one total number.
1. AUM by Fund House
This view shows how much total investment is allocated to each AMC.
Why it matters
● helps identify top-performing AMCs
● supports AMC relationship decisions
● shows concentration risk
2. AUM by Scheme
Displays investment value scheme-wise.
Useful for
● tracking scheme popularity
● reviewing performance exposure
● monitoring allocation concentration
3. AUM by Clients
Shows how much each client has invested.
Helps distributors
● identify top clients
● prioritize servicing
● track client growth patterns
4. AUM by Asset Allocation
Breaks investments into asset classes such as:
● equity
● debt
● hybrid
● others
This helps you
● review diversification
● monitor risk exposure
● rebalance portfolios when needed
5. AUM by Families
Combines investments of all family members under one consolidated view.
Benefits
● holistic client understanding
● easier goal planning
● better advisory conversations
6. AUM by Registrar
Shows investments grouped by RTA (such as CAMS or KFintech).
Why this is useful
● simplifies reconciliation
● helps track registrar-level data
● improves operational clarity
Why Automatic AUM Tracking Is Important for MFDs
Manual tracking may work for a small client base, but it quickly becomes inefficient as business grows.
Automated AUM tracking helps MFDs:
● save hours of manual calculation
● reduce reporting errors
● respond to client queries instantly
● track business growth clearly
● identify trends early
Instead of spending time compiling numbers, you spend time acting on insights.
Manual Tracking vs Software Tracking
Manual Tracking | Software Tracking |
Needs spreadsheets | Fully automated |
Prone to errors | Accurate calculations |
Delayed updates | Real-time data |
Time-consuming | Instant reports |
Limited insights | Multiple analysis views |
How Automatic AUM Tracking Improves Decision-Making
When AUM data is structured and visual, distributors can quickly answer questions like:
● Which schemes drive most of my business?
● Which clients need attention?
● Where is my revenue coming from?
● Is my book concentrated in one AMC?
Clear visibility leads to smarter decisions — whether it’s client engagement, portfolio rebalancing, or business planning.
When Does This Feature Become Critical?
Automatic AUM tracking becomes especially valuable when:
● client count increases
● transaction volume rises
● reporting frequency grows
● compliance requirements tighten
● team size expands
In short, the moment your practice starts scaling, automated tracking stops being optional and becomes necessary.
Final Thoughts
So, can wealth management software track AUM automatically? Absolutely. And more importantly, it can break down AUM into meaningful views — by client, scheme, AMC, asset class, family, and registrar — giving distributors complete visibility into their business and their clients’ portfolios.
For MFDs who want clarity, efficiency, and scalability, automated AUM tracking is not just a feature. It’s a foundation for smarter distribution and better decision-making.
FAQs
1. Can mutual fund software calculate AUM automatically?
Yes. Modern mutual fund software automatically calculates AUM using live transaction data and updated NAV values. This means distributors don’t need to manually update spreadsheets or recompute portfolio values every day.
2. Can I view AUM client-wise inside the software?
Yes. Most advanced platforms provide client-wise AUM reports that show how much each investor has invested, along with portfolio value, helping distributors understand client contribution and prioritize servicing.
3. Is AUM data accurate when generated through software?
Yes. Since AUM is calculated systemically based on transaction records and market-linked values, software-generated data is typically more accurate than manual calculations and reduces chances of human error.
4. Why is tracking AUM important for Mutual Fund Distributors?
Tracking AUM helps distributors monitor business growth, identify key clients, understand portfolio allocation patterns, and make informed decisions about servicing, engagement, and expansion strategies.